Works

Woolsocks

2022

Startup app focusing on local deals, cashback and other types of rewards while shopping.

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Woolsocks

woolsocks.eu

Being a very early stage startup, the company cut many corners in terms of UX in order to release features faster. This came out with some technical and design dept that needed adressing. And the main concern for our team was PSD2 based bank connection flow and personal finance management features.

Role

Research, User testing, UX/UI Design, Prototyping, Frond-End Dev support.

Goal
  • Streamline bank connection flow as much as possible
  • Introduce new personal finance management features and insights
  • Gradually improve design system
  • Increased usage rate
Process

Data showed that some funnels and especially bank connection flow was struggling with many user dropping off at certain points. Quicky several improvements were introduced there.

Then we shifted towards new features which were missing in the app, like ability to cancel unwanted subscriptions, new PFM features and better integration of third party services into the app.

Since it was a mobile app, I could not adapt the same user testing and prototyping techniques I was able to do with web apps, so I had to find ways to use Figma prototyping effectivelly. Also some adjustments to the design process were made and together with PO and developers we found a design process which works for everyone. Admittedly some corners are still being cut, but the overall quality of the app dramatically improved.

We managed to implement numerous new PFM features greatly helping users to save money and see their progress.

And of course, our design system is being constantly improved.

Wins
  • Was able to effectivelly operate in a very fact paced environment with ever-changing priorities.
  • Bank connection flow was shortened 50% and successful completion rate improved more than 30%
  • Introduced and implemented numerous personal finance management features, aligning the company with bigger competitors in the field.
  • Significantly increased engagement: increased time spent on the app and the frequency of openning the app

BetGames

2019-2021

Immersive, live-dealer games played by over six million people around the globe.

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BetGames

demo.betgames.tv

When I joined the company, it was still in a moderately early startup stage. So normally many corners were cut before when it comes to UX and design in general, which means I had a lot to do. It was truly exciting!

Role

Research, User testing, UX/UI Design, Prototyping, Frond-End Dev support.

Goal
  • [2019] Better performant Betslip and betting process
  • [2019] Mobile first approach implemented
  • [2019] Theming engine for the main product
  • [2019] Low-data game mode
  • [2019] New game - Speedy 7
  • [2020] Mobile app
  • [2020] New game - Andar Bahar
  • [2020] Redesigned physical shop information screens
  • [2020] New game - RPS
  • [2021] New line of games - Twain Sports
Process

From the very beginning I had access to lots of amazing usage data, comopany's data science team was truly exceptional and they would greatly help with any research I wanted to conduct. And it truly helped find "first-things-first" type of problems.

I started from assembling the design team, setting up all the processes, implementing design sprints and calibrating among the team. I started from low hanging fruits of fixing betting process problems, vastly improving betslip experience, users betting history and all the flows revolving around that, because it was one of the main pain points. Expecially considering the fact that our product was iFrame web application, with all the known anoying technical limitations applicable to iframes.

I introduced a new way to do prototyping, utilizing Vue.js framework we were able to create prototype which would be hardly distinguishible from the real product. It opened opportunities to do really comprehensive user testing and research. This is how we came up with low-bandwith data mode for the games (without stream). Also, when creating concepts for new upcoming game at the time, we had a great opportunity to test it extensively with users without developers writing a single line of code. It created both efficiency and quality.

Later on, I came up with the idea to offer very simple theme engine for all our partners, so they could style our product easily to their needs. To some extent this required refactoring of big chunks of the frontend code but the results were truly great.

Then we took on new mobile app project, directed to one specific partner. I created completely new flows specifically optimized for mobile app experiences. Together with the team we came up with a huge idea how to apply gamification inside our platform, virtually creating new source of insighs and marketing engagement opportunities, prolonging time spent with our games and further increasing revenues.

During my time at the company our small team of 4 people did some truly amazing and impactful work for which I still feel very proud and consider myself to be a big part of company's extremely successful growth. I am very happy I helped people grow as a designers, learn many new things (like designing studios) and just create some very exciting new games.

Wins
  • Excellent feedback from the users, stakeholders and our partners
  • Fully responsive, mobile friendly web application
  • New theming engine to allow partners easily style our product
  • New gamification engine for the product
  • Concept confirmation and creation of 4 new games in a span.
  • Company won numerous awards for innovations in the gambling and betting arena.
  • The user base growth was outstanding even during economic slowdown during Covid.
  • Company's first billion bets accepted took 4 years to happen (just before I joined), second billion was reached in just over one year.
  • One of my team members, after joining team as a Graphic Designer, later left the company and took on Lead UX Design role.

Bison Home

2018

Home of fine and functional home decor.

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Bison Home

bisonhomegoods.com

An old friend invited me to collaborate with the project he was working on at the time - high end furniture market place. They had ecommerce website setup, but it was underperforming in various aspects, especially in some specific flows which were confusing to the users. So I created a new logo proposal for them, also proposal on the new concept of landing page and product page.

Role

Research, UX/UI Design

Goal
  • New fresh platform design
  • Improved search, shopping cart, payment flows
  • Emphasss of high quality pictures
  • Overall increased customer satisfaction and feedback
Process

It all started from a small research how their current funnels perform, especially signup/login, search, shopping cart and payment. For this we got data from Google Analytics and some input from customer support disclosing which parts are most complained about the customers.

Across several iterations we managed to find possible UX/UI solutions to most of the problems they had. Whole design was changed to focus more into large and high quality pictures. New logic and approach proposed for search. New product page designed which would help with easier cross-selling options and special deals.

New landing page design was also proposed. However, at a certain point company realized that this absolute revamp of the whole website might be extremely costly and time consuming, so the project was stopped. Yet I can see that certain ideas were still implemented later on, so perhaps company just decided to go with iterative approach and do the redesign slowly.

Wins
  • No real wins really, because redesign project was cancelled as being a bit too expensive from the development perspective

Danica Pension Sweden

2017

Pension savings and investment platform for Danske Bank Sweden.

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Danica Pension Sweden

danicapension.se

The old ePension platform was getting very dated, it was not mobile-friendly, slow and users were having a lot of trouble finding & using some of the features, hence calling for customer support a lot. And with the arrival of new Danske Bank design guidelines, big change was imminent.

Role

Research, User testing, UX/UI Design, Prototyping, Frond-End Dev support.

Goal
  • Innovative ePension platform utilizing new Danske Bank design guidelines
  • Fully responsive & mobile-first
  • Inclusive design, with good accessibility and easy to navigate for all customer age groups
  • Increased usage rate
  • Lowered customer support calls
  • Several new self-service features introduced
  • Overall increased customer satisfaction and feedback
Process

After digging into usage data I found that there are virtually no mobile users connecting to the service as it was not mobile-friendly, even though ~80% of people in Sweden used mobile internet at the time. We also asked bunch of customers to rate the solution and leave some feedback, which resulted in customer satisfaction of 3.4 points out of 5.

Then several workshops were conducted to determine key business goals for this solution, create personas and refine customer journeys. Business also wanted to significantly lower the customer support calls resulting from inability to find (or unavailability) self-service options.

Since it was a big new solution, not an iterative update, I decided to do user testing with the real-feel responsive prototype (HTML/CSS/JS) for each newly designed feature. This worked out really well as I was able to test my ideas on users, business got a chance to see how everything would look and feel for end users, testers could start looking for visual bugs for all devices, before any real development happened. As for the developers, they were able to just pick up my prototype and use it for development without any visual or CSS changes. Everyone wins.

During the process, I was able to detect and change several things to better represent customer needs.

Later on, during the development and testing phases I was collaborating closely with the developers and fixing any visual bugs or problems arising.

Wins
  • Excellent customer feedback after the launch (satisfaction increased to 4.6) with several customers directly contacting customer service and congratulating changes.
  • Very well accepted by all age groups.
  • More than 40% increase in usage during first months.
  • Significantly lowered support requests.

Danske Vote

2017

Internal voting application for Danske Bank employees

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Danske Vote

Since Danske Bank had a lot of touch enabled TVs around all locations, idea was raised to introduce voting ability for employees using some dedicated internal service.

Role

Logo design, Concept, UX/UI Design, Prototype, Front-End Dev support.

Goal
  • Quick, simple and "inviting" to vote
  • Visually appealing to run on TV screens, focus on images and interactions.
  • Easy to manage, change looks and styles for the questions.
Process

After defining business value and needs for the solution, I came up with the concept and logo.

When design was all set and I moved on to prototyping to present it to some of our employees for testing. It received very good feedback by both employees (who loved simple presentation and voting) and content managers (who were happy to use WYSIWYG approach for question creation and management). Everyone just loved playing around, creating questions and voting on imaginary matters.

Even though it was not a requirement, I prepared the prototype to be responsive and device-independant, which later on resulted into ideas to create dedicated app and run votes not only on TV screens.

Wins
  • Lots of fun and happy employees voting on office life matters.
  • Easily managable questions.
  • Flexible and device-independant web solution.

Siauliu Bankas - Trading platform

2016

Stock market trading platform for Siauliu Bankas

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Siauliu Bankas - Trading platform

www.sb.lt

The long lived trading platform started to look very dated and lacking in modern features presented by competators, therefore a lot of clients wanted changes and were starting to look for other trading platforms. One of the key points was lack of support for mobile devices, so client wanted to change that and present customers with the new and better stock market trading.

Role

Research, UX/UI Design, Prototype, Front-End Dev support.

Goal
  • Fully responsive & mobile-first trading platform
  • Simplified and intuitive UI
  • Trading volume increase
Process

Started out by gathering all the data around usage stats, which revealed some typical customer journeys. After interviewing several customers, I was able to identify the main problems/drawbacks majority of customers was facing: lack of possibility to easily watch stocks you want, lack of possibility of quick sell/buy option, way too many steps to action, lack of mobile support.

With this in mind, I had to rething the whole approach to stock trading and came up with number of solutions, just to name a few:

  • Using full screen width for more space

    Tables and the data presented within them was rebuilt from ground up, layout was changed to be fully responsive and easy to scan.

  • Quick buy/sell panel from anywhere, easier to do trades

    This was the key to increase trade volumes, so I managed to reduce time required to make a trade by more than 4x times by introducing the quick stock info panel which became a pillar of trading actions.

  • Favorite stocks

    Much requested feature which was introduced by creating a mechanism to easily add favorite stocks and dedicated, easy to scan area where all those stocks resides.

Wins
  • Complex solution made mobile first.
  • Customers received the new rebuilt very well, praising mobile view, quick buy/sell functionality (especially loving MAX button within it).
  • Clicks were reduced by several times
  • Trade volume increased significantly
  • Stock market value of the bank itself rose immediately after the solution launch and continues to rise to this day (currently at +230% from that point)

Lietuvos Pastas - eBank

2016

Online eBanking platform Lithuanian Post

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Lietuvos Pastas - eBank

www.post.lt

Lithuanian Post, having the ability to send and receive payments, started thinking about entering private banking by introducing a new eBanking platform. The idea was to please younger generation and serve as their starting point for finance needs - easy to make payments, order cards and see finance workflow.

Role

User interviews, UI/UX, Prototype

Goal
  • Light and intuitive, serving basic banking needs
  • Responsive design
  • Aimed at younger, less conservative generation.
Process

Having decided on the target audience and a small amount of customer interviews, several personas were created, mostly representing youngsters but also including other age groups. After a few workshops with client, functionalities were decided and I jumped into design and prototyping.

After a few design iterations, fully responsive prototype was presented to business and we were ready for user testing. However, at that point client decided to postpone the project with any further work put aside.

Wins
  • Mobile first, light and fresh eBanking solution proposed.